Only eight percent of motorists knew the difference between standard tires and ones suited specifically for electric cars, as well as the money-saving benefits they offer. The number of EV owners on UK roads stands at 477,000, but only a small percentage of them know the importance of fitting custom-made EV tires to the wheels, according to the research.
EVs are much heavier than conventional cars and the added weight is ultimately carried by the tires.
Without adaptations to compensate, non-EV tires are much more likely to wear quicker and won’t last as long.
According to the data from Bridgestone, certain tires not only use less raw materials but also contribute to the reduced rolling distance.
The Enliten technology also helps to reduce fuel consumption and CO2 emissions in combustion vehicles, while also extending battery life and vehicle range in electric vehicles.
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“All tires might be black and round, but there are huge differences that very few motorists are aware of, particularly when it comes to EVs.
“Bridgestone is developing a growing number of original tire fitments specifically engineered for this purpose.”
Of 2,000 motorists questioned in Bridgestone’s YouGov commissioned research, 47 percent said they will be switching to an EV to save on high fuel costs.
A further 56 percent were sold by the environmental benefits of driving an electric car.
Twenty-two percent would also like all cars to be zero emission by 2030, rather than the Government’s existing deadline of 2035, in another show of support for the adoption of EVs.
After 2030 and before 2035, new hybrid vehicles will still be on sale, as long as they are capable of driving long distances on purely electric power.
Drivers were also found to be invested in vehicle tire development and innovation, with one in five in favor of seeing “airless tires”.
This new concept is a technology which eliminates the need for tires to be inflated with air to support the weight of the vehicle.
This uses a unique structure of spokes stretching along the inner sides of tires, resulting in less maintenance and no worry of punctures.
It does not need to be filled and maintained with air, essentially eliminating the inconvenience, downtime and safety concerns associated with a flat tire.
EV tires currently represent 11 percent of Bridgestone’s total equipment line-up, with that figure expected to reach over 20 percent in 2024.
The company has also committed to install up to 3,500 new charging points across Europe over the next five years, with big plans for the UK set to be announced shortly.