Indiawood 2022 saw the legacy brand Hafele unfold its journey of almost 100 years through an interesting theme called the “Hafele DNA. Through this theme, Hafele executed a unique communication language across its booth at Indiawood that spoke of its rich heritage, manufacturing expertise, engineering excellence and unparalleled innovations together with its unmatched position of a complete solution provider with a strong focus on service.
The theme was brought to life by the following strands that form the very essence of Hafele’s DNA: Manufacturing Expertise & Engineering Excellence: Over the years, Hafele has grown into a reliable and preferred partner in South Asia and is being recognized as a brand that provides holistic interior solutions. This year, Hafele launched a new range of kitchen and home solutions from its in-house global assortment – the Matrix Drawer and Runner Systems, Free Flap Fittings, Metalla 510 Furniture Hinges and Wire Storage Solutions. These products reflect the strong competencies that Hafele holds in research, development, engineering and manufacturing; and come with the well-recognized quality standards that the brand stands for, globally
Technological Bend: Hafele has always had a strong bend towards technology and is constantly bringing in solutions that are backed by latest technical know-how and expertise. The launch of Hafele’s Connect Mesh at its booth in Indiawood 2022 is a strong testament of the brands knack for developing technologically advanced and superior solutions.
Unparalleled Innovation: Hafele has been a first at many innovations and did a curtain raiser on yet another one at the Indiawood Exhibition 2022 – India’s first ever fully-sealed gas hob. This Hafele engineered hob range – Altius prevents any spillage from entering their inner cavities making them functionally effective and durable. The unique jet design of the burners minimises blockage due to spillage ensuring consistent flame output.
Bringing Trends to Life:
a) Micro-living: Keeping a strong focus on this trend, Hafele for the first time ever created a micro-living area at its booth in Indiawood 2022. This area was designed as a small apartment showcasing Hafele’s range of Space Square solutions meant for transformable space applications. From folding and space-optimizing beds to countertop extension tables, the apartment threw light on the different ways in which Hafele solutions can enable space-optimizing solutions in small living spaces.
b) Floor to Ceiling sliding doors an outcome of effective space utilization, sliding doors are becoming: popular for wardrobe and home partitions. Hafele houses the most comprehensive range of sliding solutions for furniture, door and automatics. At Indiawood, Hafele showcased its most recent launch of a floor-to-ceiling sliding system called Aluflex.
c) Height Adjustable Tables: With offices entering homes and ergonomics being the focal point of any interior design, the use of height-adjustable tables are increasing. Recognising this trend Hafele brings to you, smart height adjustable table fittings that are ergonomically designed to grant you the highest level of flexibility and comfort.
Strong Service Focus: Our customers’ working environments are becoming increasingly complex, and their markets are becoming ever more demanding. With that thought, Hafele introduces Service+. These are services that go beyond the standard expectations of our customers and add value to their businesses in terms of building expertise, increasing productivity, providing individualized solutions or assisting them with their post-purchase requirements.
Also, request you to share the coverage reports for the month of June.. It is almost mid-July and we have still not received the previous month’s coverages.
Company Name: SDB DIGITAL BRANDZ PVT. LTD
Contact Person: Ritusmita Biswas Director
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