Anderson Named Director of Athletic Communications


LEXINGTON, Va. – Washington and Lee University has announced the hiring of Sydney Anderson as Director of Athletic Communications. Anderson will begin her appointment on August 1.

Anderson joins the Blue and White after spending the previous four years as the Assistant Director of Athletic Communications at Shenandoah University. While with the Hornets, Anderson trained and managed all game day operations staff members, compiled and reported live game statistics, coordinated live stream video broadcasting for 150+ home events per year, including implementing live-streaming the home cross country off-site events, in addition to traditional written coverage. Anderson also contributed digital content and created graphics for the department’s and individual teams’ social media accounts and helped coaches implement social media strategies for recruiting and promoting camps and programs.

During her time at SU, she covered four ODAC Championship squads, several NCAA Championships qualifiers in cross country and track and field, hosted the 2019 ODAC Cross Country Championships and the 2022 NCAA DIII Baseball Winchester Regional Championships. Anderson’s NCAA Championship experience includes serving as the official statistician for the DIII Women’s Lacrosse Championships in 2019, 2021, and 2022 and the DII Women’s Lacrosse Championships in 2021. In May 2021, Anderson was one of four people across campus honored with Shenandoah’s Wilkins Award for her work above and beyond in the athletic department’s return to play in the spring 2021 semester.

“We are thrilled to have Sydney join us to take the reins of our Athletics Communications office,” said W&L Michael F. Walsh Director of Athletics Jan Hathorn. “Sydney has a demonstrated history of success in all areas of her work and will bring that success and extensive expertise and energy to our position. She believes in the importance of the role that sports information plays in supporting the outstanding efforts and accomplishments of our student athletes, coaches and staff, while also incorporating the world of social media and other media formats to reach prospective students as well as alumni, family and friends. and Athletics Communications to our department and University community.”

“I am incredibly excited to join the Generals’ staff and want to thank Executive Director of Communications and Public Affairs, Drewry Sackett, Jan Hathornand the entire search committee, for the opportunity to serve as Washington & Lee’s next Director of Athletic Communications,” said Anderson. “Throughout the interview process, I was excited to learn that the vision for this department aligns with my passion for putting the promotion of the Division III student-athlete experience at the forefront. I look forward to leading the Athletic Communications Department as the digital landscape continues to evolve and building upon the incredibly strong foundation that Brian Laubscher laid during his tenure with the Generals.”

The Aurora, Colorado native is on track to complete a Masters Certificate for Digital Marketing from Shenandoah’s School of Business in August and serves as a freelance website designer and manager for several small businesses in the Northern Shenandoah Valley to assist owners in brand marketing efforts.

Prior to joining Shenandoah full time, Anderson taught sixth-grade science at Admiral Richard E. Byrd Middle School in Winchester from 2014 to 2018. At Byrd, Anderson served in a handful of athletic roles, the head coach for the girl’s cross country and track & field teams, a member of game operations staff, and Interim Athletic Director in 2018 before returning to her alma mater.

Anderson, 2013 graduate of Shenandoah University, earned a Bachelor of Science degree in University Studies with a minor in Coaching. For the Hornets, Anderson was a four-year starter on the women’s lacrosse team and team captain. During her undergraduate career, Anderson was heavily involved on campus. She held several leadership roles within the Student-Athlete Advisory Committee and the athletic and admissions departments. Anderson worked as an athletic communications student-assistant, admissions department tour guide, and an orientation leader.

Her passion for the Shenandoah community led her to Shenandoah’s chapter of the Omicron Delta Kappa National Leadership Honor Society and she was awarded the SU Athletic Director’s Female Senior Award in 2013. Anderson stayed on the Shenandoah Women’s Lacrosse staff as an assistant coach for the 2014 and 2015 season under her head coach, Lindsey Lutz.

“I would like to thank the entire Shenandoah University and Winchester communities for enabling me to grow as a professional and providing a safe environment to find myself since I stepped on campus for the 2008 Homecoming weekend as a women’s lacrosse recruit,” Anderson shared. “While at Shenandoah, I have been incredibly fortunate to have such great mentors in the sports information industry like Scott Musa and my colleagues within the Old Dominion Athletics Conference. Their mentorship and my incredible student staff at Shenandoah prepared me to write the next chapter in my professional career. I am fortunate to write that chapter in Lexington, the Valley and the ODAC.”

In addition to overseeing the athletic communications department, Anderson will serve as the primary media contact for several of W&L’s athletic teams, being a part of the athletic department’s administration team, lead the W&L Athletics Hall of Fame Committee, the Brookby Family W&L Athletics Awards Committee , and serve as a liaison with the Old Dominion Athletic Conference communications efforts and local and national media.
 

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