Tourism Secretary Christina Garcia Frasco speaks before the Cebu Chamber of Commerce on Aug. 11, 2022 regarding efforts to uplift the tourism industry. CONTRIBUTED PHOTO
Tourism Secretary Christina Garcia Frasco is optimistic that the Philippine tourism industry will have a resurgence under the vision set forth by President Ferdinand “Bongbong” Marcos Jr. of strengthening the tourism industry through institutional reforms that would spread development across the country.
The tourism chief announced the “Go explore Cebu,” a tourism summit organized by the Cebu Chamber of Commerce and Industry (CCCI) held at the Sky Hall Seaside Cebu-SMX Convention Center on August 11.
Addressing some 200 stakeholders from the tourism industry, representatives from the local government units (LGUs), businesses and the CCCI, Frasco shared the Department of Tourism’s (DoT) projections that the Philippine tourism industry, which used to hold more than 12 percent of the country’s total gross domestic product before the pandemic, will recoup its losses and revert to pre-pandemic level in the next three years.
The Tourism chief also noted that since the country’s reopening of borders to international leisure travelers starting February 10 of this year, up until August 7, the DoT has recorded 1.1 million foreign arrivals.
To recall, Secretary Frasco announced that the DoT will pursue seven main objectives:1) improvement of tourism infrastructure and accessibility; 2) cohesive and comprehensive digitalization and connectivity; 3) enhancement of overall tourist experience; 4) equalization of tourism product development and promotion; 5) diversification of portfolio through multidimensional tourism; 6) maximization of domestic tourism; and 7) strengthening of tourism governance through collaboration with LGUs and stakeholders. In line with these objectives, Frasco also bared the department’s plans to streamline travel protocols for visitors and review accreditation requirements for businesses.
“Consequently, we will provide a convenient and better tourism experience for both foreign and domestic travelers through standardized travel protocols. The DoT has reached out to the Department of the Interior and Local Government, the Bureau of Immigration, and the Bureau of Quarantine to ensure that entry protocols and requirements are streamlined and updates are easily available to tourists,” said Frasco.