Zambales tourism industry bounces back


IBA, Zambales: The local tourism industry is making a huge comeback with record arrivals in the first half of the year as the Covid-19 pandemic restrictions wane.

Tourists from January to June this year reached 520,291, the highest recorded in the last three years.

gov. Hermogenes Ebdane Jr., who had earlier urged local tourism establishments to step up and offer more memorable experiences to visitors, said that most domestic tourists prefer the mountain camps and seaside resorts.

“We have everything that tourists would want — from waterfalls and rivers to beaches and islands. They can enjoy all of these in relative safety and comfort even under the continuing pandemic,” Ebdane said.

“If the growing arrival trend continues until the year end, we may even outdo this year the pre-pandemic levels for visitor arrivals.”

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According to data from the Zambales Provincial Tourism Office (ZPTO), 503,161 domestic visitors and 17,130 foreign tourists arrived in Zambales from January to June this year.

The biggest number of arrivals was recorded in the summer months, with 207,645 locals and 9,210 foreigners arriving in April, and 83,964 locals and 2,950 foreigners arriving in May.

“Most of the visitors come from Metro Manila with about 60 to 70 percent, followed by other provinces which account for 20 to 35 percent. The rest are residents of Zambales,” said ZPTO manager Tel Mora.

Mora also pointed out San Antonio town as the biggest local tourism draw among the 13 municipalities in the province. San Antonio, which is popular as a surfing spot, attracted 171,801 visitors in the first half of the year, with 160,628 domestic visitors and 11,173 foreigners.

The next top attractions are the towns of San Narciso, with 70,194 arrivals; Subic, with 64,070; Iba, with 43.113; and San Felipe, with 33,793.

Mora said visitors were drawn mostly to these towns because of clean beaches, adventure sports facilities, and comfortable but affordable accommodations.

Tourism, with the local resort industry at the forefront, has traditionally provided significant local revenue for Zambales, which has one of the longest coastlines in the country and hosts hundreds of restaurants and hotels that rely on their seaside location to attract business.

Before the Covid-19 pandemic, visitor arrivals consistently came close to a million: a total of 704,277 in 2018 and 755,552 in 2019.

Travel restrictions during the Covid-19 pandemic, however, curtailed the tourism industry of Zambales with only 72,552 arrivals in 2020 but slightly bounced back in 2021 with 112,369 tourist arrivals.

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