74% ARR growth and more powerful media technology


Copenhagen, Aug. 30, 2022 (GLOBE NEWSWIRE) — aannouncement nO. 92022

The media tech company Hypefactors presents solid growth for first half of 2022. Key figures are:

  • ARR: 74% growth

  • Revenue: 79% growth

Revenue for the period amounted to DKK 4.528m, compared to DKK 2.530m in H1/2021, corresponding to an increase of 79%. Earnings before interest, tax, depreciation, and amortization (EBITDA) amounted to DKK -0.198m compared to H1/2021 which showed an EBITDA of DKK -2.231m. Hypefactors reached an annual recurring revenue (ARR) of DKK 9.9m as at June 30, 2022, (June 30, 2021: DKK 5.7m) which is an increase over the last twelve months of 74%. The main commercial focus was on direct sales to enterprise clients utilizing the full media intelligence platform. Hypefactors is innovative media intelligence tech developed with artificial intelligence and machine learning for the purpose of making the effect of communication measurable, as well as optimizing workflows through automated and easy-to-use solutions. A combination of unique in-house crawler technology and partnership agreements makes it possible to monitor everything from print, online and broadcast media to review sites and social media platforms like Facebook, Instagram, Twitter, YouTube, Pinterest and TikTok. In H1/2022, the platform was expanded, improved, and refined, making the unique tech assets stronger than ever before.

Tech assets
The company launched its Names of Interest (NOI) technology in June 2022. NOI tech is an implementation of Hypefactors’ proprietary AI-based named entity recognition (NER), which is now taken to a new level of precision and scale with NOI. NOIs are the media equivalent of ‘points of interests’ used in global navigation tech. The AI ​​underlying NOI automatically identifies and classifies names of products, services, companies, governments, foundations (or any legal body), countries, states, regions, cities, villages, landmarks, persons, sport events and special occasions that one may find useful or interesting.

By applying the NOI enrichments live and ongoingly on all global media data, Hypefactors lays a new technological foundation from which new levels of media monitoring precision can be achieved, new PR/comms product solutions can be built using NOI’s personalization and recommendations, and new solutions can be built for data-driven decision-making business segments like marketing and finance.

In combination with recent data enrichment additions to Hypefactors’ Atlastic media intelligence technology, incl. automated analysis of brand reputation and trust across earned media mentions, the inclusion of automated NER technology is an important cornerstone of the total solution. NOI is powered by AI-based NER developed by Hypefactors’ team of AI engineers and linguists. It builds upon our pre-existing multi-lingual AI construction methods also used for our Reputation-AI and our Presence-AI. The proprietary approach contributes to Hypefactors’ unique tech asset and IP base. NOI is the pivotal technology taking media intelligence to the next level, and it is the cornerstone for a sleeve of new innovative product features planned for the second half of 2022 and 2023.

income Statement, H1-2022

DKK.

H1-2022

H1-2021

Revenue

4,528,437

2,529,778

Work on own account recognized in assets

3,627,572

3,002,280

Expenses for raw materials and consumables

-2,475,154

-2,115,657

Other external expenses

-697.503

-1,096,130

grOss prOfit/lOss

4,983,352

2,320,271

Staff expenses
Earnings before depreciation

-5,181,332
-197.980

-4,551,396
-2,231,125

Depreciation, amortization and impairment

of intangible assets and property, plant and

equipment

-3,111,449

-2,340,300

prOfit/lOss befOre financial incOme and expenses

-3,309,429

-4,571,425

financial income

0

0

financial expenses

-954,987

-412.536

Profit/loss before tax

-4,264,416

-4,983,961

Tax on profit/loss for the year

592.316

0

Net prOfit/lOss fOr the year

3,672,100

4,983,961

balance sheet30 June

DKK

H1-2022

H1-2021

Assets
Development projects in progress
Intangible assets

13,319,724
13,319,724

12,722,320
12,722,320

Other fixtures and fittings, tools and equipment
property, plant and equipment

0
0

96.918
96.918

Deposits
Fixed asset investments

233.940
233.940

233.940
233.940

Fixed assets

13,553,664

13,053,178

Trade receivables

3,042,478

1,868,316

Corporation tax receivable from

2,019,891

847.056

prepayments

202.475

148,619

Receivables

5,264,843

2,863,991

Cash at bank and in hand

1,292,969

1,346,419

Current assets

6,557,812

4,210,410

Assets

20,111,476

17,263,588

DKK

H1-2022

H1-2021

Liabilities and equity

Share capital

1,113,866

955,250

Reserve for development costs

12,633,028

11,811,435

Retained earnings

-13,283,597

-13,513,900

Equity

463.297

-747.215

Other payables
Long-term debt

4,186,207
4,186,207

3,500,000
3,500,000

Trade payables

3,559,352

4,010,212

Payables to group enterprises

841.304

841.304

Other payables

3,773,442

4,642.759

Deferred income

7,287,874

5,016,528

Short-term debt

15,461,972

14,510,803

debt

19,648,179

18,010,803

Liabilities and equity

20,111,476

17,263,588

Outlook and capital resources
The demand for comprehensive media intelligence tech solutions is expected to continue to grow. The company still expects to reach an ARR in the range of DKK 10.5-12.0m by the end of 2022. Continued investments in technology and commercial scaling to ensure long-term ARR growth is expected to result in a negative EBITDA. The board of directors continuously seeks to optimize the capital structure of the company. To support the growth of the business and strengthen the equity and capital resources, a group of investors injected MDKK 6.0 into the company (in a private placement, capital increase) in combination with a conditional commitment from Vaekstfonden (Danish state’s investment fund) to issue a loan of MDKK 4.0. The first loan tranche (MDKK 2.0) from Vaekstfonden was paid out to the company in Q3, 2022.

—-

About Hype Factors ASH

Hypefactors is an integrated AI powered Earned Media tech platform to support better media intelligence and reputation/trust management.

Hypefactors combine data, analytics, technology, and tools to provide a unified and easy-to-use experience. With all the tools to automate and ease the work, and all the facts to document the results. In addition to media monitoring across the different media channels, the platform provides access to a number of facts, incl. automated documentation of the monetary value and quality assessment of each third-party media mention. The platform also contains other time-saving tools such as automatically generated media reports and a mobile app giving access to real-time media mentions. The company is listed at Nasdaq Growth Market in Copenhagen, Denmark.

For more information, please contact:

Casper Janns, CEO: Tlf.: +45 20167481, Email: cj@hypefactors.com

Pierre André Montjovet, Chairman of the Board: Tlf: +41 (0)78 922 33 0,
email: p.montjovet@heritage.ch

Hype Factors ASH
Kronprinsessegade 8B
1306 Copenhagen K
Denmark
www.hypefactors.com

Certified Advisor
Oaklins Denmark
Østergade 26B
1100 Kobenhavn K
Kim Harpøth Jespersen, Partner, M +4552150243, email: k.jespersen@dk.oaklins.com
www.oaklins.com

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