Even as a young girl, Aashnee Gajaria, co-founder and CEO of niblerzz Food and Confectionery Pvt Ltd, and co-founder and director of Meditourz Health Services LLP, knew that she wanted to have a solid corporate career. “I come from a career-oriented business family and have grown up seeing them work their way up consistently every single day,” she explains. “Both my parents were also career-focused; in fact, my mother returned to work within one month of delivering me.”
She realized that she wanted to be a part of the FMCG industry; it has immense scope for marketing and that was something that interested her, but the universe seemed to have other plans at the time. After completing her bachelor’s in business with a specialization in marketing and earning an MSc in marketing strategy and innovations from Cass Business School (Bayes)- City University of London, UK, Aashnee tried her hand at various jobs, but nothing seemed to click. “After working with the medical and wellness tourism industry for about five years, I realized that I had received recognition, made an impact, and traveled the world, but I was not happy,” she reveals. “Something was missing.”
With COVID-19 impacting travel and tourism, the universe offered her an opportunity to rethink her career, and that’s when she decided to go back to the FMCG industry. With research, she realized that India did not have guilt-free candy options. “I decided to take my love for FMCG and candy ahead, and, after a lot of research, niblerzz was born,” she tells us.
niblerzz is a homegrown, clean-label brand that launched with a real fruit gummy that has no added sugars, no preservatives, no gelatin or gluten. It is vegan, plant-based, and all-natural from the colors to the flavours. “Being among the first clean label candy players in the Indian market, we wish to bring back the nostalgia associated with candies so that people can indulge guilt-free without worrying about the nasties that candies are known for,” says Aashnee.
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