South Australia’s $1B tourism market set to bounce back thanks to new tourism trends • Glam Adelaide


More than 120 tourism operators from across South Australian will attend an industry forum today hosted by the South Australian Tourism Commission (SATC). The group will hear from the SATC’s global marketing and PR teams, as they take another step closer to recovering its $1.2 billion international tourism market.

Updates will be given on the new consumer and media landscape including changes to consumer behavior and travel trends post-pandemic, as well as the latest trade and marketing activities in play.

It is the first time that the SATC international team has been able to travel to South Australia in more than two years.

Representatives from the UK, Europe, New Zealand, North America, and Singapore are in Adelaide for the week for firsthand updates on the latest tourism products and experiences, and to connect with operators looking to expand their international footprint.

Minister for Tourism, Zoe Bettison said, “To be able to bring our global team to Adelaide – to meet again directly with operators from regions such as the Adelaide Hills, Barossa, Fleurieu and Eyre Peninsulas, Kangaroo Island, Flinders Ranges & Outback, Riverland , and the CBD – is a great step forward in reclaiming the valuable international tourist dollar.

“A huge amount has changed in the South Australian tourism landscape over the past two years, so it is important to bring together operators with the state’s tourism global marketing team to share the latest international trends and insights.”

Pre-COVID, the international tourism market was worth more than $1 billion – a significant contributor to the state’s record $8.1 billion visitor economy.

The SATC will also outline how operators can best work with the international agents to grow visibility and opportunity overseas, in line with the SATC’s International Tourism Strategy 2025.

For more information, visit the SATC website.




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