Clarks Inn opens mid-segment property in Jaipur


Clarks Inn has opened a mid-segment property in Jaipur. The property will cater to value conscious travelers, small and medium enterprises executives, history enthusiasts and experiential-seeking travelers. The brand has plans to open a chain of mid-segment properties across India. The group is eyeing optimum revenue with 75 per cent occupancy.

Rajasthan is the most sought after tourist destination in India. With desert, historical forts, colorful traditions, developed infrastructure, ease of travel and state-of-the-art hospitality, Rajasthan is on both international and national tourist lists. Jaipur attracts 21 per cent of tourist inflow, closely followed by Udaipur. Jaipur is a favored destination for both short and long stays. Most of the professionals are opting for long staycations, with good internet connectivity, infrastructure and laid-back vibes and Jaipur ticks all the boxes.

Clarks Inn Jaipur is all set to ride this emerging trend, with an amalgamation of location, providing value for money options, comfortable stay and ensuring sustainable tourism practices. The founders have a mission to create an eco-system of sustainable tourism generated through building local, hiring local and showcasing local experiences.

The Clarks Inn Jaipur is centrally located at Banipark, Shastri Nagar. Local transport is easily available and it is within the reach of many popular tourist spots. The property has 40 rooms spread across categories. It also boasts of a gym with all the necessary equipment and trainer. The rooms are equipped with modern amenities and have been designed keeping the traveller’s comfort in mind. They also have an in-house restaurant serving multiple cuisines. In order to serve MICE, wedding crowd and corporates, the property has a banquet hall with 100 pax cover. Various experiential will be curated targeting different sets of audiences.

Prakash Bedi, Vice President, Clarks Inn, said, “We are planning to expand pan India and targeting 75 per cent occupancy in the coming financial year. Jaipur has always been a favored destination amongst tourists. We want to cater to the mid-segment travelers, who look at the value proposition the property has to offer. We further believe experience plays an important role in the hospitality industry, and we are designing personalized itineraries for our guests. As a national hospitality player, we have policies in place for responsible tourism. Appropriate measures are in place to ensure that sustainable tourism practices are followed. We are going to invest in technology infrastructure and use AI and deep tech for reaching out to the right audience.”

They are planning to hire locally in order to boost the local economy. Also, they will strictly adhere to a zero-plastic policy and will be using locally sourced construction materials as far as possible.

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