Over one million tourist arrivals to Sabah expected this year


Chief Minister Datuk Seri Panglima Haji Hajiji Haji Noor witnessing the presentation of contribution from Chee Swee Cheng Group of Companies to Home Tuaran Rumah Anak Yatim dan Miskin in conjunction with the official opening of Holiday Inn Express Hotel on Monday.

KOTA KINABALU (Sept 26): Sabah welcomed 857,675 visitors as of July this year representing a significant increase of 632 per cent compared to the same period last year with an estimated RM1.4 billion in tourism receipts.

Chief Minister Datuk Seri Panglima Haji Hajiji Haji Noor said in light of this development Sabah is optimistic to receive more than a million visitors this year.

So far, he said the increase was driven by the domestic tourism sector which contributed a total of 785,123 visitors, an increase of 582 per cent for the same period.

“With the reopening of international borders, the number of international tourist arrivals recorded significant growth with 72,552 arrivals, an increase of 3,680 per cent for the first seven months of 2022.

“This is indeed a good sign and slowly but surely, we see visitor arrivals picking up and I am happy that tourism industry players have joined hands with us to push this upward momentum,” he said.

Speaking at the official opening of the state capital’s latest hotel, the Holiday Inn Express on Monday, the Chief Minister was also heartened to note that air connectivity, both domestic and international, is on the upward trend.

Currently, there are 367 domestic flights with 60,162-seat capacity per week to Kuala Lumpur, Johor Bahru, Penang, Kota Bharu, Terengganu, Labuan, Kuching, Miri, Sibu, Bintulu and Mulu.

For the international aviation sector, Sabah is now connected to five international destinations – Singapore, Bandar Seri Begawan, Incheon, Manila and Bangkok with a total of 39 flights per week and seat capacity of 7,016.

“In line with tourism recovery efforts, the granting of incentives to international airlines has been implemented as part of the tourism recovery strategy post-pandemic.

“The incentive aims to support and encourage airlines to reinstate air connectivity, commence new international routes, or hold special charter flights to Sabah. This is important since 96 percent of tourist arrivals to Sabah are by air,” he said.

Hajiji said that at the domestic level, efforts are focused on smart collaborations with industry partners such as airlines, tourism associations, and the Malaysian Tourism Promotion Board (Tourism Malaysia).

These collaborative initiatives include high visibility campaigns as well as familiarization trips for media and social media influencers, he said, adding that participation in tourism fairs such as MATTA Fair and MITM Travel Fair will be further enhanced.

During the height of the Covid-19 pandemic, he said the State Government charted a development plan and launched the Hala Tuju Sabah Maju Jaya (SMJ) Roadmap, outlining its vision, strategy and priorities for the next five years from 2021.

“It was to be a pivotal blueprint to bring Sabah into the next decade and to provide clarity on Sabah’s key focus areas, especially for businesses and investors resulting in high-impact multi-billion ringgit investments taking off.

“And the best news is that Sabah has raked in RM9.9 billion worth of foreign investments from January to September this year, all achieved in the midst of the pandemic,” he said.

The Chief Minister said most importantly these investments also produced a multiplier effect to boost the economy.

“I want to see that they are measured in jobs created for our people. For a new hotel like Holiday Inn Express, we want to see that the impact is measured not only by the flow of visitors and their resources but also by the opportunity in hiring locals to work here.

“And the key to this is that investments we bring in are measured in the motivating effect on other local enterprises besides seeing that their impact will ripple through the local communities,” he said.

As more arrivals are expected into Sabah, the State Government is confident that there would be sufficient rooms with at least 11 new hotels being planned or built and to be completed in the next few years with additional 3,500 rooms.

In addition to Holiday Inn Express, Hyatt Centric and Alila Resort will also be completed this year.

The Chief Minister later witnessed the handing over of a RM50,000 contribution from Chee Swee Cheng Group of Companies to Home Tuaran Rumah Anak Yatim dan Miskin.

Present were Minister of Tourism, Culture and Environment, Datuk Jafry Arrifin, Minister of Science, Technology and Innovation, Datuk Yakub Khan, Assistant Tourism, Culture and Environment Minister cum Sabah Tourism Board Chairman, Datuk Joniston Bangkuai, Chee Swee Cheng Group of Companies Executive Director, Chee Eng Hoon and Inter Continental Hotels (IHG) and Resorts Director of Operations South East Asia and Korea, Sophie Mougel.






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