Harley Davidson, Inc. (NYSE:HOG) Receives Consensus Rating of “Hold” from Brokerages

Shares of Harley-Davidson, Inc. (NYSE:HOG – Get Rating) have been assigned a consensus recommendation of “Moderate Buy” from the ten analysts that are covering the stock, MarketBeat reports. Four equities research analysts have rated the stock with a hold recommendation and four have given a buy recommendation to the company. The average twelve-month price target among brokers that have updated their coverage on the stock in the last year is $47.29.

HOG has been the subject of a number of research reports. DA Davidson increased their price target on Harley-Davidson to $36.00 in a research note on Tuesday, August 9th. Bank of America dropped their price target on Harley-Davidson from $70.00 to $60.00 and set a “buy” rating for the company in a research note on Wednesday, July 20th. StockNews.com cut Harley-Davidson from a “buy” rating to a “hold” rating in a research note on Saturday, August 6th. Finally, Morgan Stanley dropped their price target on Harley-Davidson from $44.00 to $40.00 and set an “equal weight” rating for the company in a research note on Thursday, July 14th.

Harley Davidson Trading Up 0.3 %

Shares of HOG stock opened at $37.20 on Thursday. The stock’s fifty day moving average price is $38.92 and its two-hundred day moving average price is $36.80. The company has a market cap of $5.44 billion, a PE ratio of 9.07, a P/E/G ratio of 0.78 and a beta of 1.31. Harley-Davidson has a fifty-two week low of $29.80 and a fifty-two week high of $44.46. The company has a debt-to-equity ratio of 1.97, a quick ratio of 1.25 and a current ratio of 1.44.

Harley-Davidson (NYSE:HOG – Get Rating) last issued its earnings results on Thursday, July 28th. The company reported $1.46 earnings per share for the quarter, beating analysts’ consensus estimates of $1.21 by $0.25. The firm had revenue of $1.47 billion for the quarter, compared to the consensus estimate of $1.24 billion. Harley-Davidson had a return on equity of 25.73% and a net margin of 12.11%. The company’s revenue was down 4.1% compared to the same quarter last year. During the same quarter last year, the business posted $1.41 EPS. Equities analysts predict that Harley-Davidson will post 4.53 EPS for the current fiscal year.

Harley-Davidson Increases Dividend

The business also recently announced a quarterly dividend, which was paid on Thursday, September 22nd. Investors of record on Monday, September 12th were given a dividend of $0.1575 per share. This is a positive change from Harley-Davidson’s previous quarterly dividend of $0.16. This represents a $0.63 annualized dividend and a yield of 1.69%. The ex-dividend date was Friday, September 9th. Harley-Davidson’s dividend payout ratio (DPR) is currently 15.37%.

Insider Buying and Selling

In other Harley-Davidson news, Director Rafeh Masood purchased 1,335 shares of the firm’s stock in a transaction on Tuesday, August 9th. The stock was purchased at an average cost of $37.50 per share, for a total transaction of $50,062.50. Following the acquisition, the director now owns 1,335 shares in the company, valued at approximately $50,062.50. The acquisition was disclosed in a legal filing with the SEC, which is available through this link. 0.62% of the stock is owned by corporate insiders.

Institutional Trading of Harley-Davidson

Several large investors have recently made changes to their positions in HOG. Lazard Asset Management LLC acquired a new stake in shares of Harley-Davidson in the 1st quarter valued at about $31,000. Dixon Hughes Goodman Wealth Advisors LLC acquired a new stake in shares of Harley-Davidson in the 1st quarter valued at about $39,000. CX Institutional acquired a new position in Harley-Davidson during the 2nd quarter valued at about $40,000. Tradition Wealth Management LLC boosted its stake in Harley-Davidson by 120.8% during the 1st quarter. Tradition Wealth Management LLC now owns 1,340 shares of the company’s stock valued at $53,000 after purchasing an additional 733 shares during the last quarter. Finally, Brown Brothers Harriman & Co. boosted its stake in Harley-Davidson by 1,144.1% during the 1st quarter. Brown Brothers Harriman & Co. now owns 1,381 shares of the company’s stock valued at $54,000 after purchasing an additional 1,270 shares during the last quarter. 87.12% of the stock is currently owned by institutional investors and hedge funds.

About Harley-Davidson


Harley-Davidson, Inc manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services.

Further Reading

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

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