Manitowoc downtown visitor center opens amid Lakeshore Holiday Parade

MANITOWOC – City of Manitowoc’s new Department of Tourism, Visit Manitowoc, will open a new downtown visitor center this fall.

The center will be at 824 S. Eighth St. and will open during the 34th annual Lakeshore Holiday Parade the evening of Nov. 23.

“The new downtown visitor center will be easily accessible and serve tourists coming to the area, offer ample parking via both free public lots and street parking, and provide information of tourist interest in both print and digital formats that highlights the many local attractions, shopping , restaurants and more in the Manitowoc area,” the city said in a news release.

Throughout the SS Badger Lake Michigan car ferry’s sailing season, Visit Manitowoc operated a visitor information center inside the car ferry ticket office. That visitor center will close for the season after the last sail on Oct. 16 and reopen in May upon the SS Badger’s maiden voyage of 2023. That center will serve as an additional welcome center to passengers entering Wisconsin each sailing season to come, the news release said.

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