Just in time for the season of giving, Mövenpick Hotels & Resorts has announced the launch of its annual Kilo of Kindness charitable program. At the heart of Mövenpick is the belief that indulgence is something that should be both good for you and good for the world, which it hopes will inspire people to donate. Mövenpick Hotel Melbourne on Spencer and Mövenpick Hotel Hobart are excited to announce that they are partaking in the initiative and are inviting guests, visitors and members of the community to donate at least one kilo of food, clothing and school supplies throughout October. The collected items will be shared with local families in need, through Ronald McDonald House Charities Australia.
The hotels join 65 Mövenpick properties across Africa, Asia, Europe and the Middle East, participating in the initiative with a global goal to gather 25,000 kilos of donations. Guests and visitors are invited to drop off donations at the lobby of Mövenpick Hotel Melbourne on Spencer and Mövenpick Hotel Hobart throughout the month of October.
Movenpick’s new program slogan “nothing tastes sweeter than a kilo of kindness,” aims to remind the public that giving back brings joy to all involved. Reminiscence of Mövenpick’s culinary heritage, the play on words encapsulates the idea that kind-hearted, generous actions are often rewarded back in happiness.
“Through uncertain times, it’s important to come together to spread kindness to where it is needed most; that’s the core premise behind Kilo of Kindness,” said Kishan Chandnani, Global Vice President, Premium Brands. “Building on our culinary heritage, we know food has the power to do good and be a medium for positive change. With our annual Kilo of Kindness program, we believe in indulging in heartfelt moments and finding the goodness in the social change we can make by giving back.”
While guests and local neighbors are encouraged to donate a kilo of goods, all contributions are welcome and gratefully received no matter how big or small. High-priority items include books, notebooks and stationery such as pens, pencils, rulers and erasers; canned foods such as tuna, soup, fruit, vegetables and concentrated milk; dry foods like rice, beans, oats, pasta, cereals, flour, powdered milk, baby formula, tea and coffee; and clothing for adults and children.
Since 2015 approximately 71,457 kilograms of supplies have been donated and distributed to disadvantaged communities around the world. Mövenpick hopes to make its 2022 campaign the most successful to date by surpassing its current donation record of 21,921 kilograms and aiming to secure 25,000.
Mövenpick Hotel Melbourne on Spencer and Mövenpick Hotel Hobart encourage acts of kindness by sharing stories of donations, philanthropy and community service. Throughout October, guests, fans and followers are invited to spread the word about the Kilo of Kindness initiative on social media using the hashtag #KiloOfKindness and tagging @MovenpickHotels.
For more information on participating hotels and the charity partners, they are supporting, visit www.movenpick.com/en/kilo-of-kindness.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co -working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivaled portfolio of distinctive brands and more than 230,000 team members worldwide. Members benefit from the company’s loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving Net Zero Carbon emissions by 2050, global elimination of single use plastics in its hotels’ guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticket: ACCYY) in the United States. For more information visit group.accor.com or follow Accor on TwitterFacebook, LinkedIn, and Instagram.
Accor Director of Communications, Pacific