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RIYADH: Sneaker collectors will be thrilled to know that Riyadh Outlet is currently hosting a festival called Sneak.Me.

Exploring the world of casual footwear, their designs and global reach is the focus of the Sneak.Me festival, which runs from Oct. 1–14 and is the first of its kind in the Kingdom, in Al-Rehab district.

In addition to an array of musical performances, the festival offers attendees sneakers in a variety of distinctive and unique designs, a museum, and an auction that will feature a selection of sneakers, rare and expensive collectibles, and limited editions.

The Sneaker Museum showcases such items as 1998 Michael Jordan Chicago Bulls signed Air Jordan IV fire red sneakers, and Nike MAG Back To The Future sneakers among others.

Signed Air Jordan IV fire red sneakers. (supplied)

The first floor of the museum contains the auction area, and the second the collections of famous sneakers obsessives in the Arab world.

Prince Faisal Al-Saud’s collection, featuring rare Yeezy Nike shoes, is on show, also including 1998 Jordan 6 Batman boots and Sadu Dunk shoes, made by hand from Saudi Sadu fabric.

The museum contains 200 rare items as well as stores, brands and international designers specializing in custom designs.

Jordan 6 Batman boots. (supplied)

British brand Matt B Customs, which makes exclusive hand-crafted costume footwear, came from Manchester to participate in the festival.

“We create handmade custom footwear from branded shoes like Nike, Adidas, Balenciaga, Dior, and we customize them — we change them, paint them, we put new materials on them, and make it super unique. Also we have a website that you can order from,” founder Matt Burgess told Arab News.

Another British brand, Crep Protect, is also on hand to help you clean your shoes.

Aljan, a worker at Crep Protect, said: “This is our first time in Saudi Arabia, and our business is all about shoe cleaning, how to protect the shoe, and how to keep them clean.”

Crep Protect, a British brand. (supplied)

The festival features a special area set aside for musical performances by local DJs and hip-hop groups.

A basketball court can be found in the sports zone, which also has a cafe with a unique view. It also hosts discussion sessions about sports and the various cultures of sneakers.

The area has many surprises for visitors such as the barber corner, where the Brazilian barber, Stenio, provides the finest grooming along with braids and dreadlocks by his partner Lil’ Boy.

(Photo by Abdulaziz Al-Noman)

“Young guys love dreadlocks and I think it’s a great idea to have such a shop here for grooming and braiding because it’s special and different and I didn’t see it in Riyadh before, to have a barber shop among the festival and the turnout is crazy,” Lil’ Boy said.

“This is my first visit to Saudi Arabia, and I’ve decided to stay and work as a barber because I like it here. Riyadh is nice, and the people here are wonderful,” Stenio said.

A British personal shopper with A list clients, FTP Kicks, is one of the stores that caught people’s attention. (supplied)

A British personal shopper with A list clients, FTP Kicks, is one of the stores that caught people’s attention.

“Since I’ve been collecting sneakers for 10 years and have a thorough understanding of them, I started this business in 2015, and everything you see here is authentic, sold out, and has a special backstory,” founder Hamza Inayat said.

Celebrities and influencers approach him for the most sought-after sneakers, he continued: “Once, a famous influencer reached out to me to get her a pair of the Travis Scott X Nike SB Dunk Lows in a size 38, and that size is a unicorn size — very hard to find — my client wanted them fast, and I managed to find them and deliver them to her within three days, and that was the hardest request I’ve had.”


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