branding

Hollywood Magic Infused in LA Tourism’s New Marketing Campaign

Next week, the Los Angeles Tourism & Convention Board will launch its newest, creative advertising campaign, “Now Playing”, geared toward inspiring visitors to discover the wealth of attractions, entertainment, experiences and unique accommodations that can be found only in LA A 30-second media spot, shot on location at several of the city’s iconic sites combines …

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Four Seasons Launches Complete Creative Re-Branding

Four Seasons Hotels and Resorts today launched a create re-brand of the entire company under a new marketing message: ‘Luxury Is Our Love Language’. The new platform is intended to celebrate Four Seasons’ “unique and energetic perspective on the definition of luxury”, according to the release. Four Seasons’ decision to reconceptualize “luxury” itself as an …

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