Inside Zoup’s growing retail lineup

FARMINGTON, HILLS, MICH. — A downward turn in soup sales inspired Zoup! Specialty Products to expand its retail lineup. Known for broths that are “good enough to drink,” the brand earlier this year debuted a line of shelf stable premium soups featuring five chef-inspired recipes. Kettle-cooked in small batches, the soups are gluten free, artificial …

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